Who we are
Why are we called Ne-Lo? We’re named after our founders first born (Ne)ve and (Lo)ttie as an ongoing reminder of the importance of family values and sustainability in all areas of our business.
Ne-Lo’s origin story is one of a chance meeting, in a gym of all places, of two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business.
It was 2018, and Kieran Antill, one of the world's most awarded creatives, and former Exec. Creative Director of Leo Burnett New York, was heading up the creative team at JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity. At the same time, Ross Hastings, an expert in the role of psychology in organisational leadership and culture, was consulting and coaching with executive teams and was frustrated by the lack of creativity in strategy and culture change.
It just so happened that Kieran and Ross were both expecting their first born daughters, which was a handy catalyst to get their shit together, do something about these frustrations, and build something they were proud to tell their daughters about. So, in 2018, Ne-Lo was born, and shortly after, so were (Ne)ve and Lo(ttie).
Our story continues to inform our focus. We invite our clients to join us in asking “what if…”, whether we’re creating their latest campaign, designing strategy, or changing culture. And we always have our primary stakeholders, Neve and Lottie, front of mind.
Kieran and Ross have since had more children, but have resisted the temptation to create more businesses for them……so far.
We’re passionate about effective teaming.
So, we tailor our teams around each client's needs rather than fitting clients into predefined structures. Our diverse team combines the personalised attention of a small group with the diverse experience and scalability of a larger one.
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Ross Hastings
Managing Director
Ross is a renowned coach, consultant, and academic with a focus on combining behavioural economics, systems thinking, and strategy. Over the last two decades, he’s combined an academic career in the fields of positive psychology and coaching psychology with coaching and consulting for boards and executive teams in business, sport, and academia across four continents. He’s passionate about bridging the gap between theory and practice to develop successful strategies focused on value creation.
He’s an Editorial Board Member for the International Journal of Evidence Based Coaching and Mentoring and Journal of Interprofessional Care; has published research on executive team coaching and gender diversity in leadership; and is a member of the Australian Institute of Company Directors.
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Leeat Bosco
Senior Associate - Brand and Qualitative Research
Leeat is an experienced qualitative market researcher with a Psychology background to a masters level. She has experience working on both national projects and international, multi-market research with a focus on exploratory, Usage & Attitude, brand strategy, comms development, and development. She has particularly deep expertise within finance, technology, and FMCG sectors.
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Taz Bareham
Senior Associate - Fractional CMO
Taz is a highly experienced, integrated marketing strategist with a deep background in brand building. Her marketing experience spans over 20 years, 2 continents, both agency and client side and a multitude of categories including technology, SaaS, retail, ecommerce, tourism, Government, management consultancy and FMCG.
She has held Chief Marketing Officer roles at Ansarada, a virtual data room SaaS platform for M&A; Rezdy, an online booking platform and marketplace for the tours and activities industry; and JobAdder, a software solution for the global recruitment industry. She also led the brand and communications team at eBay Australia.
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Kieran Antill
Director of Brand & Marketing
Kieran is one of Australia’s most awarded brand and marketing experts, having won multiple Grand Prix awards for Creativity and Strategic Effectiveness.
He has been the Global Creative Director for Samsung Home Appliances and The Australian Open. Through global executive roles at Leo Burnett, JWT and R/GA, he has led large scale brand development projects for Canon, Google, Diageo, United Nations, WWF and end-to-end Marketing effectiveness projects for numerous National brands and successful scaleups / startups.
He has an eMBA and 20 years of experience working across brand development and marketing effectiveness.
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Josh Sprague
Senior Associate - Product
Josh is an experienced C-level executive with a passion for focusing strategy on customer needs. Josh has built a career on ‘firsts’; initiating innovations or systemising them for sustainable growth. From new concepts like founding One Cent Flights, to big budget digital transformation at Workwear Group, forming Sportsbet’s innovation hub and developing corporate digital products for banks and telcos.
The common thread throughout is an obsession with breaking down organisational biases and putting innovation teams firmly in the shoes of the target customer to develop highly successful products, services, and brands - whether it be through targeted primary and secondary research, or applying principles of design thinking - or a combination of both.
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Carli Ratcliff
UX Writer / Talent Manager
Carli is an award-winning writer her work appears in magazines and newspapers, including, Monocle (UK), Vogue Living, The Sydney Morning Herald, The Australian Financial Review, The South China Morning Post and BBC Good Food magazine.
Carli has written and produced print, digital, television and video content for brands including; Miele, Tourism Australia, Singapore Tourism Bureau, Meat and Livestock Australia, Atout France, Visit Sweden, Qantas Airways, Emirates and China Eastern Airlines.
Carli teaches UX Writing/Content Design and Food Writing for the Australian Writers’ Centre in Sydney and Food, Wine and Tourism Content Marketing for Le Cordon Bleu International.
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Nick Wright
Senior Associate - Digital products
Nick excels at bringing together diverse and highly technical teams to build and manage products that people love. Over the past 20 years Nick has co-founded 2 service companies and 2 SaaS products. His roles within these companies has covered the entire gamut from capital raising, hiring, legals and accounting through to product strategy and leading teams of creatives, developers, designers and sales directors. He has worked locally with small and large clients as well as engaging international clients across 4 countries.
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Stefan Yelas
Senior Associate - Data Science & Intelligence Dashboarding
Stefan is a highly experienced quantitative researcher and statistician with over 20 years of experience working with many of Australia’s leading companies. He specialises in advanced methods (choice models, segmentation, predictive analytics), measurement and design, survey execution and statistical analysis and is passionate about delivering solutions that are rigorous yet commercial.
He holds a Master of Science in Applied Statistics as well as a degree in Anthropology and Sociology.
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Lex Koēn
Senior Associate - Digital Design
Having worked with brands such as Netflix, Uber, and Amazon, Lex understands how to build a brand experience across a system of distinctive and non-distinctive touch-points, delivered consistently and at scale.
His passion is technology and he enjoys being an active member of an unconventional, award-winning community of technologists. He prides himself on learning about and applying the latest tech, understanding how it might add more value to the work he does for our clients.
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Kirsten Craven
Senior Associate - Fractional CMO
Kirsten’s expertise has been honed across both agency and corporate worlds, as Group Executive - Marketing at iSelect, and Senior Account Director at Clemenger BDDO Proximity, and GPY&R.
Kirsten enjoys leading big budget, strategic marketing initiatives, including leading the iSelect Group’s marketing portfolio in a dynamic, performance-driven growth culture where brand, marketing, communication, and ROI was paramount.
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Marjoe Bacus
Senior Associate - Creative Development
Marjoe enjoys working on both the creative and technical side of building websites, creating digital experiences from wireframes and mood boards on paper all the way to ensuring websites work well on every device.
He has worked with various global organisations and artists like Tinie Tempah and Shein, and UN Climate Change Council. He has been featured in AWWWARDS and CSS Design Awards.
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Paul Gordon
Specialist Advisor - Decision Making
Paul is CEO of Catalyze APAC, one of our long term partners. A highly accomplished business leader with over fifteen years’ experience leading decision-making transformation, he has facilitated key decision points for major programmes and strategic planning initiatives across a wide range of sectors, including extensively with the Defence and Security sectors in Australia, NZ and the UK.
Paul is committed to collaborative, value-focused decision-making with clear, open communication.
