Purpose Framework eBook

Please complete the details below and we will email your copy of the Purpose Framework ebook straight away.

Thank you.
Your Purpose Framework ebook should now be in your inbox (although, always worth checking the junk mail too). Enjoy and please reach out with any questions, thoughts, or feedback.

If you can’t find it in email cyber space then click here to download it directly.
Oops! Something went wrong while submitting the form.

Newsletter sign up

Thank you.
You will now receive our blogs direct . Enjoy!

Cheers, The Ne-Lo Team
Oops! Something went wrong while submitting the form.

Get People-focused

Outperform your industry by being the place people want to buy from and work for

Truly people-focused companies in all industries outperform their competition by applying certain key principles to focus on what matters most to those who matter most to them. Learn how to attract the right customers, the best talent, and outperform your industry.

Get People-focused

Hi, we’re Ne-Lo, a Management Consultancy specialising in company purpose and customer and employee experience strategy.

Recently we’ve worked with.

Companies that outperform their competition in any industry share four critical characteristics – we call this the P.A.I.I Model.

Ideas. Work. People.

Filter by
Show all
Ideas
Work
People
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

How to articulate your company purpose, with meaning.

More and more companies are committing to articulating their company purpose, but what’s the best way to go about it? In this article, Ne-Lo MD, Ross Hastings gives an overview of the framework Ne-Lo have developed and evolved over years of work with some of Australia’s most prominent businesses.

Ne-Lo
Ideas

Shane and Nikki present at People Analytics and Future of Work Global Conference

Ne-Lo Partner Consultants, Shane Duggan and Nikki Tugano are presenting at the People Analytics and Future of World Global Conference this week. To tune into their talk on Employee Experience Strategy, sign up here https://www.airmeet.com/e/892527e0-4fe9-11eb-8973-c5b00b256720

Ne-Lo
People

Be the company people go out of their way to buy from and work for

There are a few stand out companies in the world who have customers queuing up for every product release, and who receive thousands of applications for every job vacancy. In this short article, Ne-Lo MD Ross Hastings discusses what all of these companies do in common to achieve this without competing on price.

Ne-Lo
Ideas

Ne-Lo to work with ASX listed SelfWealth

The fast growing investment platform has engaged Ne-Lo to deliver a targeted customer research program to inform their product strategy. Head of Product, Josh Sprague, stated “Ne-Lo are the perfect partner to support us to go beyond demographic data, and understand our customers deeply so we can develop a platform that they love”

Ne-Lo
Work

Is CX or EX the key to outperforming your industry by 6.5X?

Ne-Lo MD, Ross Hastings gives an overview of how a combined focus on both customer experience (CX) and employee experience (EX) can be the key to outperforming any industry.

Ne-Lo
Ideas

Will there really be a great resignation?

The Great Resignation is a hot topic right now, but is that actually what is happening. In this short article, Ne-Lo MD Ross Hastings proposes an alternative definition for what we’re witnessing.

Ne-Lo
Ideas

What our clients say

“Every stage of the process (of clarifying our Purpose) made us feel we were in control of the journey, but provided clear, succinct input and advice to help us get there.”

Mark Newman, MD, Dymocks Books

“Ne-Lo excelled at delivering targeted customer insights that resonated at Executive Level and informed strategy”

Josh Sprague, Head of Product, Selfwealth

We do 3 things very well

1. Purpose Framework Program

Clarify your company’s Purpose, Vision, Mission, and Values in a way that builds motivation and meaning.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives, before building concensus around an initial Purpose, Vision, Mission, and Values.

Phase 2: Engagement

Depending on requirements, this can be online forums, digital or in-person focus groups and interviews, or qualitative research. The aim is to engage as many of your employees as possible, test initial directions, and open the process up to new perspectives and ideas.

Phase 3: Refinement

Workshops with your executive team to review engagement insights, explore areas of difference between executives and the rest of the business, and refine down and craft the final Purpose, Vision, Mission, and Values.

Phase 4: Delivery

Delivery of final Purpose Framework assets, in a shareable format, including:

  • Purpose poster in brand colours
  • Purpose Framework journey image

2. Customer Experience Strategy

Identify what matters most to your customers and successfully act on it.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives, before building concensus around an initial Purpose, Vision, Mission, and Values.

Output:

  • Customer-focused Business Ecosystem

Phase 2: Insight

Quantitative and/or qualitative research, with a focus on providing insight over data. Our intention is to clearly identify for you, what matters most to your customers.

Potential outputs:

  • CX Insights Report
  • Voice of the Customer Video
  • Customer Personas Report
  • Impact Analysis
  • Experience Maps

Phase 3: Strategy

Design Thinking workshops including key stakeholders and anyone critical to implementation of strategy. These will present the key customer insights and facilitate a process of articulating the challenge and defining the strategic initatives required to accomplish it.

Output:

  • CX Strategy Roadmap

3. Employee Experience Strategy

Identify what matters most to your employees and successfully act on it.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives on desired future state of EX (EVP), areas of concern, and internal responsibilities and accountability in relation to the customer.

Output:

  • Employee-focused Business Ecosystem

Phase 2: Insight

Quantitative and/or qualitative research, with a focus on providing insight over data. Our intention is to clearly identify for you, what matters most to your employees.

Potential outputs:

  • EX Insights Report
  • Voice of the Employee Video
  • Employee Personas Report
  • Impact Analysis
  • Experience Maps

Phase 3: Strategy

Design Thinking workshops including key stakeholders and anyone critical to implementation of strategy. These will present the key employee insights and facilitate a process of articulating the challenge and defining the strategic initatives required to accomplish it.

Output:

  • EX Strategy Roadmap

Great things happen when we support our clients to engage people at scale.

Employees engaged
4,154
Customers engaged
111,916
(Past 12 months)

Got a challenge we can support you with?

Enquire about your project