© 2025 Ne-Lo
© 2025 Ne-Lo
Bringing psychology and creativity to business
Ne-Lo began with a chance meeting of an Executive Creative Director and a psychologist, one obsessed with the power of creativity, the other with why organisations actually behave the way they do. Two perspectives, same business objectives.
We've built on that ever since, with every person who's joined us bringing their own way of seeing things, and honestly, that's the whole point. We believe different points of view aren't a nice-to-have. They're how real problems actually get solved.
WHAT WE DO
In the simplest form, we help businesses reposition, for growth. We're not a culture change agency, but we've learned effective marketing starts inside.
That's why we care as much about how and why we make strategic and creative decisions as what we make.
The changes that move a business rarely need to be dramatic, but knowing which small moves actually matter, and which ones just look good, takes real experience to tell apart.
OUR MODEL
Our senior model means every project has an accountable director, end to end. Someone who brings the right people and technology at the right time.
The underlying methodology of the AoM means no director works alone. Every one of them contributes to our shared way of thinking that keeps us consistent across every client, every industry. We learn from each other, so the experience behind any one decision is really the whole team's.
But experience alone doesn't keep a relationship strong. That comes down to chemistry and trust, so we hire for both.
Meet the people that make it all work
Ross Hastings
CEO & Managing Partner
Ross Hastings is CEO and co-founder of Ne-Lo, and an executive leadership psychologist. He has spent his career on the culture and people dynamics that decide whether a business actually performs; as a coach, consultant, entrepreneur, coaching researcher, journal editorial board member and company director. He works at the intersection most people treat as two separate jobs: strategy, and the psychology of the leaders who carry it. With Kieran Antill he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Technology
Healthcare
Financial & Insurance Services
Travel & Tourism
Business & Marketing Strategy
Org Design (People & Tech)
Marketing Mix Audit
Marketing Advisory
Strategy & Proposition
Audit & Advisory
Experience Design
Ross Hastings
CEO & Managing Partner
Ross Hastings is CEO and co-founder of Ne-Lo, and an executive leadership psychologist. He has spent his career on the culture and people dynamics that decide whether a business actually performs; as a coach, consultant, entrepreneur, coaching researcher, journal editorial board member and company director. He works at the intersection most people treat as two separate jobs: strategy, and the psychology of the leaders who carry it. With Kieran Antill he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Technology
Healthcare
Financial & Insurance Services
Travel & Tourism
Business & Marketing Strategy
Org Design (People & Tech)
Marketing Mix Audit
Marketing Advisory
Strategy & Proposition
Audit & Advisory
Experience Design
Ross Hastings
CEO & Managing Partner
Ross Hastings is CEO and co-founder of Ne-Lo, and an executive leadership psychologist. He has spent his career on the culture and people dynamics that decide whether a business actually performs; as a coach, consultant, entrepreneur, coaching researcher, journal editorial board member and company director. He works at the intersection most people treat as two separate jobs: strategy, and the psychology of the leaders who carry it. With Kieran Antill he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Technology
Healthcare
Financial & Insurance Services
Travel & Tourism
Business & Marketing Strategy
Org Design (People & Tech)
Marketing Mix Audit
Marketing Advisory
Strategy & Proposition
Audit & Advisory
Experience Design
Fern Canning
Consulting Partner
Fern Canning has led brand and marketing strategy for PayPal, HSBC, Xero, Microsoft, Deloitte and Telstra, in local, regional and global markets over the last 25 years. She thrives where a brand has to earn trust before it earns attention, and builds the capability of the teams who do so most recently through marketing effectiveness training with QBE and Penguin Random House. She is Head of Jury and a Judge for the EFFIES, the global benchmark for marketing effectiveness.
Financial & Insurance Services
Professional Services
Travel & Tourism
Brand Strategy
Marketing Mix Audit
Marketing Advisory
Brand Platform
Strategy & Proposition
Audit & Advisory
Communication
Fern Canning
Consulting Partner
Fern Canning has led brand and marketing strategy for PayPal, HSBC, Xero, Microsoft, Deloitte and Telstra, in local, regional and global markets over the last 25 years. She thrives where a brand has to earn trust before it earns attention, and builds the capability of the teams who do so most recently through marketing effectiveness training with QBE and Penguin Random House. She is Head of Jury and a Judge for the EFFIES, the global benchmark for marketing effectiveness.
Financial & Insurance Services
Professional Services
Travel & Tourism
Brand Strategy
Marketing Mix Audit
Marketing Advisory
Brand Platform
Strategy & Proposition
Audit & Advisory
Communication
Fern Canning
Consulting Partner
Fern Canning has led brand and marketing strategy for PayPal, HSBC, Xero, Microsoft, Deloitte and Telstra, in local, regional and global markets over the last 25 years. She thrives where a brand has to earn trust before it earns attention, and builds the capability of the teams who do so most recently through marketing effectiveness training with QBE and Penguin Random House. She is Head of Jury and a Judge for the EFFIES, the global benchmark for marketing effectiveness.
Financial & Insurance Services
Professional Services
Travel & Tourism
Brand Strategy
Marketing Mix Audit
Marketing Advisory
Brand Platform
Strategy & Proposition
Audit & Advisory
Communication
Sandro Serio
Consulting Partner
Sandro Serio brings German precision and Italian passion to brand strategy and experience design. Over 25 years he has shaped brands across 12 countries and five continents, from immersive campaigns for Audi and BMW in Shanghai and Dubai, to VIP events for Samsung at the Vancouver Winter Olympics, and the destination marketing that puts Melbourne high on the shortlist for global event owners. He works on brand positioning, marketing effectiveness and organisational architecture, treating every touchpoint as one journey, translating insights into a direction that changes perception, engagement and experiences.
Travel & Tourism
Brand Strategy
Experience Mapping (CX & EX)
Marketing Advisory
Org Design (People & Tech)
Strategy & Proposition
Experience Design
Audit & Advisory
Sandro Serio
Consulting Partner
Sandro Serio brings German precision and Italian passion to brand strategy and experience design. Over 25 years he has shaped brands across 12 countries and five continents, from immersive campaigns for Audi and BMW in Shanghai and Dubai, to VIP events for Samsung at the Vancouver Winter Olympics, and the destination marketing that puts Melbourne high on the shortlist for global event owners. He works on brand positioning, marketing effectiveness and organisational architecture, treating every touchpoint as one journey, translating insights into a direction that changes perception, engagement and experiences.
Travel & Tourism
Brand Strategy
Experience Mapping (CX & EX)
Marketing Advisory
Org Design (People & Tech)
Strategy & Proposition
Experience Design
Audit & Advisory
Sandro Serio
Consulting Partner
Sandro Serio brings German precision and Italian passion to brand strategy and experience design. Over 25 years he has shaped brands across 12 countries and five continents, from immersive campaigns for Audi and BMW in Shanghai and Dubai, to VIP events for Samsung at the Vancouver Winter Olympics, and the destination marketing that puts Melbourne high on the shortlist for global event owners. He works on brand positioning, marketing effectiveness and organisational architecture, treating every touchpoint as one journey, translating insights into a direction that changes perception, engagement and experiences.
Travel & Tourism
Brand Strategy
Experience Mapping (CX & EX)
Marketing Advisory
Org Design (People & Tech)
Strategy & Proposition
Experience Design
Audit & Advisory
Amanda Connors
Consulting Partner
Amanda Connors is The Growth Architect, a leading brand differentiator and transformational change leader with more than two decades of experience transforming brands and businesses to drive commercial growth. Currently part-time CEO of Ready Set, she transformed Priceline from a discount retailer into a category-leading health and beauty brand, created the Sister Club loyalty program, now with more than 7 million members, and founded the Priceline Sisterhood charity, which has raised over $2 million for women’s health. At endota, she helped transform the business into one of Australia’s most loved wellness brands, delivering sustained double-digit growth, and as Global CMO of Total Beauty Network, scaled eCommerce by 355% across global markets. Her career spans Priceline, endota, Total Beauty Network, dōTERRA, Westpac and Myer. Amanda holds an MBA, is MAICD, and was named a CMO of the Year finalist in both 2025 and 2026.
Healthcare
Not-for-Profit, Charities & NGOs
Fashion, Beauty & Wellness
Financial & Insurance Services
Business & Marketing Strategy
Marketing Advisory
Brand Strategy
Marketing Mix Audit
Strategy & Proposition
Audit & Advisory
Communication
Amanda Connors
Consulting Partner
Amanda Connors is The Growth Architect, a leading brand differentiator and transformational change leader with more than two decades of experience transforming brands and businesses to drive commercial growth. Currently part-time CEO of Ready Set, she transformed Priceline from a discount retailer into a category-leading health and beauty brand, created the Sister Club loyalty program, now with more than 7 million members, and founded the Priceline Sisterhood charity, which has raised over $2 million for women’s health. At endota, she helped transform the business into one of Australia’s most loved wellness brands, delivering sustained double-digit growth, and as Global CMO of Total Beauty Network, scaled eCommerce by 355% across global markets. Her career spans Priceline, endota, Total Beauty Network, dōTERRA, Westpac and Myer. Amanda holds an MBA, is MAICD, and was named a CMO of the Year finalist in both 2025 and 2026.
Healthcare
Not-for-Profit, Charities & NGOs
Fashion, Beauty & Wellness
Financial & Insurance Services
Business & Marketing Strategy
Marketing Advisory
Brand Strategy
Marketing Mix Audit
Strategy & Proposition
Audit & Advisory
Communication
Amanda Connors
Consulting Partner
Amanda Connors is The Growth Architect, a leading brand differentiator and transformational change leader with more than two decades of experience transforming brands and businesses to drive commercial growth. Currently part-time CEO of Ready Set, she transformed Priceline from a discount retailer into a category-leading health and beauty brand, created the Sister Club loyalty program, now with more than 7 million members, and founded the Priceline Sisterhood charity, which has raised over $2 million for women’s health. At endota, she helped transform the business into one of Australia’s most loved wellness brands, delivering sustained double-digit growth, and as Global CMO of Total Beauty Network, scaled eCommerce by 355% across global markets. Her career spans Priceline, endota, Total Beauty Network, dōTERRA, Westpac and Myer. Amanda holds an MBA, is MAICD, and was named a CMO of the Year finalist in both 2025 and 2026.
Healthcare
Not-for-Profit, Charities & NGOs
Fashion, Beauty & Wellness
Financial & Insurance Services
Business & Marketing Strategy
Marketing Advisory
Brand Strategy
Marketing Mix Audit
Strategy & Proposition
Audit & Advisory
Communication
Kieran Antill
Executive Director & Managing Partner
Kieran Antill is co-founder and Executive Director at Ne-Lo. He has been Executive Creative Director at Leo Burnett, R/GA, JWT and Tennis Australia, across New York, Sydney and Melbourne, working with Google, Samsung, Canon, Chobani and the Australian Open, and with bodies from the United Nations to WWF. He has been listed the world’s number one art director at Cannes and holds six Grand Prix. This vast experience allows him to bring lateral thinking, creativity, and information design that is so often missing from the boardroom. With Ross Hastings he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Culture & Entertainment
Technology
Brand Visual Identity
Brand Platform
Innovation & Prototyping
Brand Design
Communication
Experience Design
Kieran Antill
Executive Director & Managing Partner
Kieran Antill is co-founder and Executive Director at Ne-Lo. He has been Executive Creative Director at Leo Burnett, R/GA, JWT and Tennis Australia, across New York, Sydney and Melbourne, working with Google, Samsung, Canon, Chobani and the Australian Open, and with bodies from the United Nations to WWF. He has been listed the world’s number one art director at Cannes and holds six Grand Prix. This vast experience allows him to bring lateral thinking, creativity, and information design that is so often missing from the boardroom. With Ross Hastings he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Culture & Entertainment
Technology
Brand Visual Identity
Brand Platform
Innovation & Prototyping
Brand Design
Communication
Experience Design
Kieran Antill
Executive Director & Managing Partner
Kieran Antill is co-founder and Executive Director at Ne-Lo. He has been Executive Creative Director at Leo Burnett, R/GA, JWT and Tennis Australia, across New York, Sydney and Melbourne, working with Google, Samsung, Canon, Chobani and the Australian Open, and with bodies from the United Nations to WWF. He has been listed the world’s number one art director at Cannes and holds six Grand Prix. This vast experience allows him to bring lateral thinking, creativity, and information design that is so often missing from the boardroom. With Ross Hastings he created the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.
Culture & Entertainment
Technology
Brand Visual Identity
Brand Platform
Innovation & Prototyping
Brand Design
Communication
Experience Design
The client experience behind every engagement
Food, Beverage & FMCG
Birdseye
Leggos
John West
Chobani
Kellogg’s
McDonald’s
Burra Foods
Treasury Wine Estate
Heineken
Diageo
P&G
Unilever
Unicharm
Wai Lana Healthy Living
Victor Churchill
Healthcare
Eastern Health
Vision Eye Institute
Regis Aged Care
Murdoch Children’s Research Institute
TAL Dai-ichi Life
Altius Group
Navigator Group
Monash IVF
Sustainability & Future Energy
Energy Australia
Solar Victoria
DELWP
Envirobank
Publishing & Media
Dymocks Books
Penguin Random House
Property & Development
Ho Group
Financial and Insurance Services
Bendigo Bank PBS
Colonial First State
RACV
McMillan Shakespeare (MMS)
SelfWealth
Australian Ethical
HSBC
QBE
PayPal
Xero
Travel & Tourism
Tourism Australia
Tourism NT
Destination NSW
Tourism Tasmania
Virgin Voyages
Jetstar
QT Hotels & Resorts
Ski Banff/Lake Louise/Sunshine
Margaret River Gourmet Escape (Lexus)
Mobility
Isuzu
Subaru
Uber
Audi
BMW
Fleetcare
Not-for-Profit, Charities & NGOs
United Nations
UNICEF
World Wildlife Fund
Workwear & Equipment
RWW Group
Culture & Entertainment
Australian Open
NGV (La Trobe University)
Winter Olympics (Kelloggs)
Summer Olympics (Chobani)
Melbourne Fringe Festival
Melbourne Queer Film Festival
Village Voice
Timebirds
Rugby Club of Victoria
Technology
Canon
Sony
Samsung
Microsoft
Telstra
SeenCulture
Hyperpilot
Fashion, Beauty & Wellness
endota
Total Beauty Network
doTERRA
Inika Organic
Designer Brands
Priceline
Myer
Education & Training
RMIT University
Melbourne University
La Trobe University
Bendigo Kangan Institute
Berlin School of Creative Leadership
Professional Services
Deloitte
Food, Beverage & FMCG
Birdseye
Leggos
John West
Chobani
Kellogg’s
McDonald’s
Burra Foods
Treasury Wine Estate
Heineken
Diageo
P&G
Unilever
Unicharm
Wai Lana Healthy Living
Victor Churchill
Culture & Entertainment
Australian Open
NGV (La Trobe University)
Winter Olympics (Kelloggs)
Summer Olympics (Chobani)
Melbourne Fringe Festival
Melbourne Queer Film Festival
Village Voice
Timebirds
Rugby Club of Victoria
Travel & Tourism
Tourism Australia
Tourism NT
Destination NSW
Tourism Tasmania
Virgin Voyages
Jetstar
QT Hotels & Resorts
Ski Banff/Lake Louise/Sunshine
Margaret River Gourmet Escape (Lexus)
Sustainability & Future Energy
Energy Australia
Solar Victoria
DELWP
Envirobank
Fashion, Beauty & Wellness
endota
Total Beauty Network
doTERRA
Inika Organic
Designer Brands
Priceline
Myer
Not-for-Profit, Charities & NGOs
United Nations
UNICEF
World Wildlife Fund
Property & Development
Ho Group
Professional Services
Deloitte
Financial and Insurance Services
Bendigo Bank PBS
Colonial First State
RACV
McMillan Shakespeare (MMS)
SelfWealth
Australian Ethical
HSBC
QBE
PayPal
Xero
Healthcare
Eastern Health
Vision Eye Institute
Regis Aged Care
Murdoch Children’s Research Institute
TAL Dai-ichi Life
Altius Group
Navigator Group
Monash IVF
Technology
Canon
Sony
Samsung
Microsoft
Telstra
SeenCulture
Hyperpilot
Mobility
Isuzu
Subaru
Uber
Audi
BMW
Fleetcare
Publishing & Media
Dymocks Books
Penguin Random House
Education & Training
RMIT University
Melbourne University
La Trobe University
Bendigo Kangan Institute
Berlin School of Creative Leadership
Workwear & Equipment
RWW Group
Food, Beverage & FMCG
Birdseye
Leggos
John West
Chobani
Kellogg’s
McDonald’s
Burra Foods
Treasury Wine Estate
Heineken
Diageo
P&G
Unilever
Unicharm
Wai Lana Healthy Living
Victor Churchill
Financial and Insurance Services
Bendigo Bank PBS
Colonial First State
RACV
McMillan Shakespeare (MMS)
SelfWealth
Australian Ethical
HSBC
QBE
PayPal
Xero
Culture & Entertainment
Australian Open
NGV (La Trobe University)
Winter Olympics (Kelloggs)
Summer Olympics (Chobani)
Melbourne Fringe Festival
Melbourne Queer Film Festival
Village Voice
Timebirds
Rugby Club of Victoria
Healthcare
Eastern Health
Vision Eye Institute
Regis Aged Care
Murdoch Children’s Research Institute
TAL Dai-ichi Life
Altius Group
Navigator Group
Monash IVF
Travel & Tourism
Tourism Australia
Tourism NT
Destination NSW
Tourism Tasmania
Virgin Voyages
Jetstar
QT Hotels & Resorts
Ski Banff/Lake Louise/Sunshine
Margaret River Gourmet Escape (Lexus)
Technology
Canon
Sony
Samsung
Microsoft
Telstra
SeenCulture
Hyperpilot
Sustainability & Future Energy
Energy Australia
Solar Victoria
DELWP
Envirobank
Mobility
Isuzu
Subaru
Uber
Audi
BMW
Fleetcare
Fashion, Beauty & Wellness
endota
Total Beauty Network
doTERRA
Inika Organic
Designer Brands
Priceline
Myer
Publishing & Media
Dymocks Books
Penguin Random House
Not-for-Profit, Charities & NGOs
United Nations
UNICEF
World Wildlife Fund
Education & Training
RMIT University
Melbourne University
La Trobe University
Bendigo Kangan Institute
Berlin School of Creative Leadership
Property & Development
Ho Group
Workwear & Equipment
RWW Group
Professional Services
Deloitte