Marketing Transformation from B2B supplier to premium brand.
Ne-Lo worked with Vic’s Meats to reset the direction of the brand—from workflows, governance, and e-commerce principles through to the craft of execution—transforming world-class products hidden behind tactical assets into a premium omnichannel brand.
Client
Vic's Meat
Vic's Meat
Industry
Travel & Tourism
Food, Beverage & FMCG
Capabilities
Innovation & Prototyping
Websites & Apps
Brand Platform
Brand Visual Identity
Brand Architecture
Brand Strategy
Marketing Advisory
…
Case Study
Despite supplying some of Australia’s best restaurants, Vic’s lacked brand equity. Its premium products were buried under fragmented assets and short-term marketing. With competitors innovating quickly, COVID heightened the urgency to evolve. Vic’s needed clarity, cohesion, and a brand system to retain loyalty and drive demand.
Ne-Lo partnered with the executive team to co-design purpose, brand strategy, and positioning. We delivered a complete brand system: architecture, identity, copy, packaging, e-commerce UX, and martech stack. Crucially, we established workflows for producing high-quality imagery at scale, setting clear standards for photography and content creation.
At the core, a clear positioning emerged: the chef’s butcher—premium, expert, and trusted. This was codified in a flexible brand system that unified every channel and touchpoint.
The transformation reset Vic’s direction, embedding brand governance and creating the DNA for growth. The business is now equipped with systems, standards, and tools that enable consistent, premium execution at scale.
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