Hyperpilot

Defining new levels of automation in control software engineering

Ne-Lo partnered with Hypercritical to define, design, and launch an AI platform that reimagines automation—building a brand and product system that speaks directly to the world’s most exacting engineers in the automotive and aerospace sectors.

Industries

Industry

Capabilities

Innovation & Prototyping

Websites & Apps

Product & Service Design

Case Study

Hypercritical set out to reimagine control software engineering with Hyperpilot, a platform offering full automation across code, testing, and documentation. The challenge was clear: communicate breakthrough AI technology to a no-nonsense engineering audience, in a market where credibility depends on rigour and clarity.

Ne-Lo worked closely with Hypercritical’s engineers to unpack complexity into a clear product and service map. We built a distinctive brand identity anchored by the caret symbol (^), expressing precision and intelligent intervention. A dynamic tunnel visual language brought the platform idea to life—each panel representing decision points that shape the future. Supporting infographics, decks, and launch materials bridged technical depth with commercial clarity.

The result was a launch platform that positioned Hypercritical as a milestone in automation, equipping it with the tools and story to grow in a hyper-competitive AI landscape.

Impact