Marketing transformation for workplace health and wellbeing.

Years of acquisitions left Altius with a web of brands, services, and language that no longer held together. To lead the category, it needed clarity, cohesion, and a unifying story that matched its scale and ambition.

We started with the messy stuff: brand architecture. Mapping, simplifying, and rebuilding a structure that was clear, scalable, and future-ready. From there came the refresh: sharper positioning, a tone of voice with more heart, and a visual identity with more humanity. All grounded in the belief that wellbeing should be designed around people—not business units.

At the centre sits the Altius Wellbeing Spectrum—a simple but powerful organising idea that connects services around real employee lives: mental and physical, reactive and preventative, across any role or industry. The 100 Reasons Why campaign built on this stance, giving HR leaders a rallying cry for change.

This wasn’t just a new look. It was the creation of original IP, a clearer story, and a bolder stance on workplace health—delivered through websites, films, campaigns, and sales tools that continue to evolve with the partnership.