From Marketing Department to Marketing Culture
Retail Recovery
A panel discussion bringing together diverse leadership perspectives on a critical business topic.
Presented By
Training Partner
About Event
The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that marketing can no longer be confined to a single department. The metamorphosis in marketing’s needs reflects a changing business environment where the 4Ps (Product, Price, Place, Promotion) have outgrown their original departmental confines. We now have people (by definition, marketers) working in departments who do not identify as ‘marketers’ and do not recognise their role in ‘marketing’, who are developing their own fundamentals. And we have people working in departments called ‘marketing’, yet they do not control or have the experience to manage all aspects of marketing in a modern business. The system is broken - the language we use and our shared understanding of the context mean that finding a solution is challenging. Hosted by Ne-Lo, the panel discussion will bring together diverse leadership perspectives on this challenge. We’ll explore how a CEO, CMO, and Marketing Transformation expert define marketing, unlock collaboration and align decisions across promotions, product, price, and place; measuring the value of marketing and overcoming challenges along the way.
Ne-Lo Privacy policy.
Oct 28, 2026
Ne-Lo Group International Pty Ltd (ABN 45 632 746 000) ("Ne-Lo", "we", "us") respects your privacy. This policy explains how we collect, hold, use and disclose personal information, as required by the Privacy Act 1988 (Cth).
Information we collect
We collect contact and professional details (name, email, phone, job title and organisation), event registration and attendance details, the content of enquiries and correspondence, responses to our online tools, information about stakeholders in client projects, and supplier payment details. Our website also collects usage data, such as IP address, browser type and pages visited, through cookies from Framer, HubSpot and Google Analytics.
How we collect and hold it
We collect information directly from you through our website forms, email, events and meetings, and through platforms you use to register with us, such as LinkedIn. We also collect it from our clients and from public sources and business data providers. We hold it in secure, access-controlled cloud systems.
Why we collect, use and disclose it
We use personal information to respond to enquiries, deliver our services, run events, send marketing (you can opt out at any time), manage suppliers and meet our legal obligations. We disclose it to service providers who help us run our business, such as our CRM, website, email and accounting providers, to our consulting partners and clients where needed to deliver work, and where the law requires.
Overseas disclosure
Some of our service providers store information outside Australia, mainly in the United States, the European Union and the United Kingdom.
Access, correction and complaints
To access or correct the personal information we hold about you, or to complain about how we have handled it, email team@ne-lo.com. We will respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner on 1300 363 992.