From Marketing Department to Marketing Culture
People & Tech
In this panel series by Ne-Lo, leaders from across C-suite roles and industries explore the challenges of aligning teams and the AI systems organisations increasingly rely on in decision-making — all of which require a shared, company-wide understanding of marketing.
Presented By
Training Partner
About Event
Successful marketing has always extended beyond the marketing department. Product decisions shape value, pricing signals positioning, distribution determines access, and customer experience builds reputation. Yet many organisations still manage marketing as a departmental function rather than a shared responsibility. This raises a fundamental leadership question: who actually owns marketing? When decisions across product, price, place and promotion sit across different departments, how should they be aligned? At the same time, organisations are increasingly relying on AI to analyse markets, generate insights and support decision-making. But if teams across the organisation hold different understandings of marketing, how can the technologies they rely on operate from a consistent foundation? This discussion explores what it takes for leaders to align teams, decisions and technologies around a shared, company-wide understanding of marketing.
Ne-Lo Privacy policy.
Oct 28, 2026
Ne-Lo Group International Pty Ltd (ABN 45 632 746 000) ("Ne-Lo", "we", "us") respects your privacy. This policy explains how we collect, hold, use and disclose personal information, as required by the Privacy Act 1988 (Cth).
Information we collect
We collect contact and professional details (name, email, phone, job title and organisation), event registration and attendance details, the content of enquiries and correspondence, responses to our online tools, information about stakeholders in client projects, and supplier payment details. Our website also collects usage data, such as IP address, browser type and pages visited, through cookies from Framer, HubSpot and Google Analytics.
How we collect and hold it
We collect information directly from you through our website forms, email, events and meetings, and through platforms you use to register with us, such as LinkedIn. We also collect it from our clients and from public sources and business data providers. We hold it in secure, access-controlled cloud systems.
Why we collect, use and disclose it
We use personal information to respond to enquiries, deliver our services, run events, send marketing (you can opt out at any time), manage suppliers and meet our legal obligations. We disclose it to service providers who help us run our business, such as our CRM, website, email and accounting providers, to our consulting partners and clients where needed to deliver work, and where the law requires.
Overseas disclosure
Some of our service providers store information outside Australia, mainly in the United States, the European Union and the United Kingdom.
Access, correction and complaints
To access or correct the personal information we hold about you, or to complain about how we have handled it, email team@ne-lo.com. We will respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner on 1300 363 992.