From Marketing Department to Marketing Culture – People & Tech
In this panel series by Ne-Lo, leaders from across C-suite roles and industries explore the challenges of aligning teams and the AI systems organisations increasingly rely on in decision-making — all of which require a shared, company-wide understanding of marketing.
Presented By
Training Partner
Panel Sponsor
Date
Thursday
Time
Start 8:30 – End 9:30am
Doors open at 8:00am, with breakfast.
About Event
Successful marketing has always extended beyond the marketing department. Product decisions shape value, pricing signals positioning, distribution determines access, and customer experience builds reputation. Yet many organisations still manage marketing as a departmental function rather than a shared responsibility. This raises a fundamental leadership question: who actually owns marketing? When decisions across product, price, place and promotion sit across different departments, how should they be aligned? At the same time, organisations are increasingly relying on AI to analyse markets, generate insights and support decision-making. But if teams across the organisation hold different understandings of marketing, how can the technologies they rely on operate from a consistent foundation? This discussion explores what it takes for leaders to align teams, decisions and technologies around a shared, company-wide understanding of marketing.
Event Registration
