Successes & Failures

In this panel series by Ne-Lo, C-suite and executive leaders from a variety of industries explore how marketing can be defined and managed in order for companies to take a company-wide approach and position in their market for growth.

Seats Now Available

Ne-Lo Event Banner featuring the panel for Novemeber 2026

Date

Nov 5, 2026

Thursday

Time

Start 12:00pm – End 1:00pm

Location

Zoom Webinar

Presented By
Training Partner

About Event

The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift means that positioning a company for success is no longer the pursuit of a single department. This raises a fundamental leadership question: who actually owns marketing? When decisions across product, price, place and promotion sit across different departments, how should they be aligned? At the same time, organisations are increasingly relying on AI to analyse markets, generate insights and support decision-making. But if teams across the organisation hold different understandings of marketing, how can the technologies they rely on operate from a consistent foundation? This discussion explores what it takes for leaders to align teams, decisions and technologies around a shared, company-wide understanding of marketing in order to position effectively for growth.

Panelists

Amanda Connors

Amanda Connors is The Growth Architect, with more than two decades of transforming brands, businesses and teams to drive commercial growth. She transformed Priceline from a discount retailer into a category-leading health and beauty brand, created the Sister Club, now more than 7 million members and founded the Priceline Sisterhood, which has raised over $2 million for women’s health. At endota, she helped transform the business into one of Australia’s most loved wellness brands, delivering sustained double-digit growth, and as Global CMO of Total Beauty Network, scaled eCommerce by 355% across global markets. Her career spans Priceline, endota, Total Beauty Network, doTERRA, Westpac and Myer, and she is currently part-time CEO of Ready Set. Amanda holds an MBA, is MAICD, and was named a CMO of the Year finalist in both 2025 and 2026

Fern Canning-Brook

Fern has led brand and marketing strategy for PayPal, HSBC, Xero, Microsoft, Deloitte and Telstra, in local, regional and global markets over the last 25 years. She thrives where a brand has to earn trust before it earns attention, and builds the capability of the teams who do so most recently through marketing effectiveness training with QBE and Penguin Random House. She is Head of Jury and a Judge for the EFFIES, the global benchmark for marketing effectiveness.

Sandro Serio

Sandro Serio brings German precision and Italian passion to brand strategy and experience design. Over 25 years he has shaped brands across 12 countries and four continents, from immersive campaigns for Audi and BMW in Shanghai and Dubai, to VIP events for Samsung at the Vancouver Winter Olympics, and the destination marketing that puts Melbourne high on the shortlist for global event owners. He works on brand positioning, marketing effectiveness and organisational architecture, treating every touchpoint as one journey.

Facilitated by

Ross Hastings

Ross Hastings has spent his career on the culture and people dynamics that decide whether a business actually performs; as a coach, consultant, entrepreneur, coaching researcher, journal editorial board member and company director. He works at the intersection most people treat as two separate jobs: strategy, and the psychology of the leaders who carry it. Co-creator of the Anatomy of Marketing, the open-source model that gives a whole business one shared structure for marketing.

Event Registration

Seats Now Available