Discover The Anatomy of Marketing, the antidote to marketing chaos.

This 30-minute online workshop is designed to help business leaders articulate the role and value of marketing in their organisation. In an age where promotions, product/service, pricing, and distribution decisions are made across various parts of any organisation, we will present the Anatomy of Marketing as a methodology and model for breaking down siloes, enabling collaboration, and supporting a company-wide approach to marketing.

"Practical and common sense approach relevant to leaders and marketing professionals"
- Sue Woodward, Principal at Blueprint Advisory and Former Director of Brand, Marketing & Communications at MinterEllison

Who's it For?

Ideal for c-suite, senior, and executive leaders who see an opportunity for establishing or maintaining competitive advantage through genuine customer-centric culture. Particularly those who are battling siloed activities, competing priorities, and difficulty aligning on priorities.

"I needed a way to 'bring it all together'. This does it 100%."
-Kathryn Rutkowski Director of Program Management at Dayforce

Your Facilitators:

Your two co-facilitators for the session are the founders of Ne-Lo and co-creators of The Anatomy of Marketing. Ross Hastings is an expert in the role of psychology in organisational leadership and culture, and Kieran Antill is one of the most awarded creative and strategic minds in Australia.

What they will cover:

• The importance of a common language across departments.
• The methodology to diagnose and prioritise marketing efforts.
• Key frameworks to practically build and innovate marketing strategies in your business.
• And, the leadership mindset needed to cultivate a company-wide, customer-focused marketing culture.

"Everyone should hear this if lost in the weeds."
-Jordan Love, Global Director at Kearney and Innovation Judge at The FWA