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We work with the most forward-thinking companies across multiple sectors

Purpose-driven Strategy → How?

Ne-Lo’s Purpose-driven Decision strategy program has been developed in partnership with decision making science experts, Catalyst APAC, to support you in making purpose-driven decisions on key strategic matters quickly and efficiently.

We do this through:

01 → Alignment

Engaging with your board, exec team and key stakeholders to clarify:

  • The key strategic decision(s) to be made

  • The potential options or ways forward

  • The criteria by which each option will be rated

02 → Refinement

Refining the identified criteria to ensure the company purpose is represented and weighted appropriately

03 → Decision Facilitation

Facilitating a Decision-Making Conference to discuss the tabled options and assess against the decision-making criteria. Delivering a full report, which articulates the chosen way forward and the stakeholder input and process behind it.

Purpose-driven Strategy → Why?

Making Company Purpose Mean More than just Words on a Wall

It’s one thing going through the process of crafting a purpose, vision, mission, values etc. But it’s another challenge altogether to embed this purpose across an organisation - and become what we would describe as ‘purpose-driven’. In fact, a recent McKinsey study showed that less than half of employees surveyed felt their company’s stated purpose had any impact.

Only 42% of employees feel their organisation’s purpose drives impact (McKinsey, 2019)

The key is to put purpose at the centre of both long and short-term strategic decision making. This is easier said than done - it requires developing robust decision making criteria informed by the company purpose, and facilitating a structured process, weighting strategic options by their respective merit against these criteria.

Embedding this purpose-driven decision making process is worth the effort:

Outperform the market by 42%

Purposeful companies outperform the market by 42% financially (DDI World 2018)

175% valuation surge

Purpose-led brands saw their valuation surge by 175% from 2006-2018, versus a growth rate of just 70% for purposeless companies (Kantar, 2020)

66% of consumers would switch

66% of consumers would switch from a product they typically buy, to a new product from a Purpose-driven company. This figure goes up to 91% when Millennials. (Cone/Porter Novelli, 2018)

Frequently Asked Questions

What is strategy consulting?
Strategy consulting (which is also known as exec strategic consulting, growth strategy or executive consulting) is the process undertaken by an executive team who brings in a third party to refine and refocus their high-level business strategy.

Typically, the goals of strategy consulting are to review and redefine any number of key drivers in the business, including leadership development, talent management, org., design, digital transformation, and financial restructure and review.

However, The strategy consulting services that Ne-Lo provides focus on clearly articulating an aligned view of the key challenges at hand before compiling targeted purpose, customer, employee, market, and competitor intelligence and facilitating decision-making and prioritisation to get clients confidently focused on what matters most. 

All of Ne-Lo’s efforts are geared towards providing focus for our clients and, as a result, aligning strategy and strategic decision-making.
How does Ne-Lo’s approach to strategy consulting differ from other consulting firms?
As a strategy consultant, Ne-Lo places a greater emphasis on providing strategic focus than delivering vast 100-page reports.

While such reports provide a plethora of knowledge about a company’s customers, employees, market or competitors, it fails to provide a focused lens on the most pressing issues or the opportunities with the most potential.

Ne-Lo’s approach concentrates on the strategic question being asked or the challenge being faced. We identify strategic questions and strategic hypotheses, and we consider which areas of intelligence are required to answer these, whether that be purpose intelligence, employee intelligence, customer intelligence, competitive intelligence or market intelligence.

Once the question has been outlined, we design and implement research across these areas to bring focused insights that are specifically designed and analysed to facilitate aligned discussion around clear next actions around that strategic challenge or problem being faced.

The outcome? Firstly, reports are of a much higher quality as they are more concise and focused on the key drivers affecting business performance, secondly, our client is left with a clearly focused strategy rather than a standalone report.

Our aim is to ensure our clients feel aligned and that they are confident in their strategic focus going forward. When alignment and strategic focus come together, we see executive teams effectively tackle a smaller number of items that they have the resources and capability to deliver, ultimately yielding better results.
Does Ne-Lo’s approach to Strategy Consulting include Digital Strategy, Digital Transformation, Growth Strategy and other specialised expertise?
Ne-Lo’s strategic consulting approach certainly can include digital strategy, digital transformation, and growth strategy - but we believe the most impactful way to make any business more effective is to clearly articulate the strategic challenges a business is facing or the strategic questions being asked.

So, for example, within digital transformation, we would aim to clearly articulate the question asked around digital transformation and clearly define the need for digital transformation. Based on that, we will identify any knowledge gaps across purpose intelligence, employee intelligence, customer intelligence, and competitor intelligence. This allows us to design and deploy targeted research to garner targeted and relevant insight.

Once we have gained that insight, we bring it back into the strategic space to facilitate focused and aligned decision-making. Ultimately, we're not telling a client what to do; we are getting the insights and intelligence across a broad spectrum that they require to answer the questions or address the challenges they're facing and facilitate the decision-making process.

The end goal is to empower clients to be aligned, focused and confident about where they should be spending their resources and attention.
How does Ne-Lo’s approach go beyond high-level strategic advice?
One of Ne-Lo’s core objectives is to bring purpose intelligence, customer intelligence, employee intelligence, market intelligence, and competitor intelligence into the boardroom to facilitate a focused and aligned strategic prioritisation.

While we integrate a range of management consultancy services into our process, it’s our approach to honing the strategic focus of a business that sets Ne-Lo apart.

We identify strategic questions and strategic hypotheses, and we consider which areas of intelligence are required to answer these questions. Whether that’s looking at purpose intelligence, employee intelligence, customer intelligence, competitive intelligence or market intelligence.

As a result, the high-level strategic reports that are delivered are of a much higher quality - they are concise and focused on the key drivers affecting business performance. What’s more, we facilitate prioritisation and decision-making using these insights - leaving our clients with a strategic focus rather than a standalone report.

We want our clients to feel both confident and aligned in their strategic focus going forward. When this happens, executive teams effectively tackle a hyper-focused series of business challenges, ultimately yielding better results.