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We work with the most forward-thinking companies across multiple sectors

Purpose-driven Strategy → How?

Ne-Lo’s Purpose-driven Decision strategy program has been developed in partnership with decision making science experts, Catalyst APAC, to support you in making purpose-driven decisions on key strategic matters quickly and efficiently.

We do this through:

01 → Alignment

Engaging with your board, exec team and key stakeholders to clarify:

  • The key strategic decision(s) to be made

  • The potential options or ways forward

  • The criteria by which each option will be rated

02 → Refinement

Refining the identified criteria to ensure the company purpose is represented and weighted appropriately

03 → Decision Facilitation

Facilitating a Decision-Making Conference to discuss the tabled options and assess against the decision-making criteria. Delivering a full report, which articulates the chosen way forward and the stakeholder input and process behind it.

Purpose-driven Strategy → Why?

Making Company Purpose Mean More than just Words on a Wall

It’s one thing going through the process of crafting a purpose, vision, mission, values etc. But it’s another challenge altogether to embed this purpose across an organisation - and become what we would describe as ‘purpose-driven’. In fact, a recent McKinsey study showed that less than half of employees surveyed felt their company’s stated purpose had any impact.

Only 42% of employees feel their organisation’s purpose drives impact (McKinsey, 2019)

The key is to put purpose at the centre of both long and short-term strategic decision making. This is easier said than done - it requires developing robust decision making criteria informed by the company purpose, and facilitating a structured process, weighting strategic options by their respective merit against these criteria.

Embedding this purpose-driven decision making process is worth the effort:

Outperform the market by 42%

Purposeful companies outperform the market by 42% financially (DDI World 2018)

175% valuation surge

Purpose-led brands saw their valuation surge by 175% from 2006-2018, versus a growth rate of just 70% for purposeless companies (Kantar, 2020)

66% of consumers would switch

66% of consumers would switch from a product they typically buy, to a new product from a Purpose-driven company. This figure goes up to 91% when Millennials. (Cone/Porter Novelli, 2018)