Purpose Framework eBook

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Our Services

We are a Specialist Management Consultancy designed to support you to be the place people want to buy from and work for.

Recently we’ve worked with.
Thank you.
Your Purpose Framework ebook should now be in your inbox (although, always worth checking the junk mail too). Enjoy and please reach out with any questions, thoughts, or feedback.

If you can’t find it in email cyber space then click here to download it directly.

We do three things very well. These can be combined or done seperately.

Purpose Framework Program

Clarify your company’s Purpose, Vision, Mission, and Values in a way that builds motivation and meaning.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives, before building concensus around an initial Purpose, Vision, Mission, and Values.

Phase 2: Engagement

Depending on requirements, this can be online forums, digital or in-person focus groups and interviews, or qualitative research. The aim is to engage as many of your employees as possible, test initial directions, and open the process up to new perspectives and ideas.

Phase 3: Refinement

Workshops with your executive team to review engagement insights, explore areas of difference between executives and the rest of the business, and refine down and craft the final Purpose, Vision, Mission, and Values.

Phase 4: Delivery

Delivery of final Purpose Framework assets, in a shareable format, including:

  • Purpose poster in brand colours
  • Purpose Framework journey image

Customer Experience Strategy

Identify what matters most to your customers and successfully act on it.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives, before building concensus around an initial Purpose, Vision, Mission, and Values.

Output:

  • Customer-focused Business Ecosystem

Phase 2: Insight

Quantitative and/or qualitative research, with a focus on providing insight over data. Our intention is to clearly identify for you, what matters most to your customers.

Potential outputs:

  • CX Insights Report
  • Voice of the Customer Video
  • Customer Personas Report
  • Impact Analysis
  • Experience Maps

Phase 3: Strategy

Design Thinking workshops including key stakeholders and anyone critical to implementation of strategy. These will present the key customer insights and facilitate a process of articulating the challenge and defining the strategic initatives required to accomplish it.

Output:

  • CX Strategy Roadmap

Employee Experience Strategy

Identify what matters most to your employees and successfully act on it.

Phase 1: Alignment

Interviews, focus groups, and workshops with your executive team, board, and other key stakeholders. Gain multiple perspectives on desired future state of EX (EVP), areas of concern, and internal responsibilities and accountability in relation to the customer.

Output:

  • Employee-focused Business Ecosystem

Phase 2: Insight

Quantitative and/or qualitative research, with a focus on providing insight over data. Our intention is to clearly identify for you, what matters most to your employees.

Potential outputs:

  • EX Insights Report
  • Voice of the Employee Video
  • Employee Personas Report
  • Impact Analysis
  • Experience Maps

Phase 3: Strategy

Design Thinking workshops including key stakeholders and anyone critical to implementation of strategy. These will present the key employee insights and facilitate a process of articulating the challenge and defining the strategic initatives required to accomplish it.

Output:

  • EX Strategy Roadmap

Not sure where to start?

Take our people-focus diagnostic and get a custom report that will focus your efforts. In just 5 minutes, it benchmarks your company against the 4 characteristics of people-focused companies.
This diagnostic has been developed to support CEOs and Execs to become highly focused on what matters most to those who matter most to them, with actionable steps on how to improve.
5 min diagnostic

Got a challenge we can support you with?

Enquire about your project