# Ne-Lo

> Ne-Lo is Australia's specialist repositioning consultancy. We help mid-to-large businesses close the gap between what they are and what the market believes they are, using the Anatomy of Marketing, the open framework for company-wide marketing: https://wiki.anatomyofmarketing.org/

## Core pages

- [Home](https://www.ne-lo.com/): Overview of Ne-Lo's repositioning consultancy.
- [About Us](https://www.ne-lo.com/about-us): Who Ne-Lo is, the team, and how we work.
- [Projects](https://www.ne-lo.com/projects): Case studies of repositioning and brand work.
- [Insights](https://www.ne-lo.com/blog): Articles on repositioning, brand strategy, and marketing transformation.
- [Contact](https://www.ne-lo.com/contact): Get in touch with Ne-Lo.

## Repositioning guides

- [What is Repositioning?](https://www.ne-lo.com/blog/what-is-repositioning): Defines repositioning and when it's necessary.
- [How to Reposition a Company](https://www.ne-lo.com/blog/how-to-reposition-a-company): The sequence for repositioning done right.
- [Repositioning vs Rebranding](https://www.ne-lo.com/blog/repositioning-vs-rebranding): The distinction between the two, and why it matters.
- [The Repositioning Gap Matrix](https://www.ne-lo.com/blog/repositioning-gap-matrix): Ne-Lo's framework for diagnosing the repositioning gap.

## Tools

- [Repositioning Diagnostic](https://repositioning-diagnostic.ne-lo.com/): An 18-question tool measuring repositioning readiness.

## Optional

- [Making Moves on YouTube](https://www.youtube.com/@ne-lo_make-your-move/videos): Weekly video series analysing real repositioning moves, also published as blog articles.